Visit the remarkable new Dior concept store opened in Seoul's Seongsu-dong district, a rapidly transforming area that was once the city’s shoe manufacturing center. In a verdant garden setting, glimpsed behind a metal mesh recreation of the 30 Montaigne facade, the glass structure changes from transparency to near opacity depending on the time of day. 1500m2 in total, the 600m2 retail part features a central space envisaged to evolve each season, starting with pieces from the just-unveiled Fall

Dior on Reels