VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (Nasdaq: ZI), the category-defining Go-To-Market (GTM) Intelligence Platform, today announced it is changing its Nasdaq trading symbol from ‘ZI’ to ‘GTM,’ ...

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. AI has changed how buyers discover companies, search behavior is ...